Start-up businesses understand the value of a single customer more than any other business. In the drive to gain more customers there is always a risk that new businesses build products and services around what they imagine their ideal customers would want, but don't take the time to stop and ask their customers themselves. We love implementing the platform for these rapidly growing companies so we can gather information from their current and future customers to ensure their product development and execution path aligns with what their customers want - as well as get some incredible ideas from the customer base around new directions to take the products.

Opinionz allows employees to be rewarded for thoughts and ideas which could help move their business forward. In the past, managers could often take credit for clever employee ideas. As a user, you can build Influence on the platform by interacting with it. That influence can be traded in for rewards as well as other incentives provided through Opinionz. Influence can also be used as a powerful tool on the platform to prioritise innovations towards the top of lists.

There has been a trend in the consulting industry to create replicable solutions for clients. We do our best to go to first principles with every new client ensuring we build a solid plan that is based on solid foundational data - data that we get from the right sources; current customers, employees or future customers. This data allows us to craft a strategy that fits your specific needs. Our offering is also disruptive in that once the foundational ground work is complete, the requirement for a consultant disappears. All that you will need in the future is new data from different sources, or different types of data from the same sources to ensure that you maintain the right direction, or pick up early when you need to perform a subtle pivot.

Part of an effective brand strategy should include an understanding of who your ideal customers are, and how customers progress through your product line-up to enable your capture of larger sections of the market. If this is a new concept then Opinionz can help map this out by gathering the correct feedback from your current customer base. Once there is some understanding around this, we can deploy the platform to gain insight from future customers at a certain life-phase who have not entered your radar yet - SMME's with certain turnovers, university students, young parents etc.

Yes! As part of the Premium package Opinionz will help with strategic initiative execution assistance through structured projects. These projects often come through from great ideas generated from the platform.